40 Bleecker

Integrated designer role with studio NR2154 team
working on the full branding of the luxury property
40 Bleecker. NR2154 elevated the brand language of
the unique NYC property to the level of a luxury brand
selecting typefaces, creating the wordmark, choosing
the color palette and producing the photoshoots. The
design project included the creation of a landing site,
full site for desktop and mobile, various high-end print
collateral, and several digital marketing units