Lincoln Motor Co Says Hello, Again.
Lincoln is a 90-year-old car company that became associated with town cars and geriatrics. We had to restore its place in culture in a big and unexpected way. Instead of just telling people we were different, we needed to behave differently. To do that, we created digital platform and experiential campaign called “Hello, Again.” It challenged people to look at the old and familiar with new eyes, just like we were asking people to do with Lincoln.
- Project Roles
- Art Director, Creative Director
- Art Direction, Broadcast, Commercial, Conceptual, Content, Content Management, Content Strategy, Copywriting, Design, Design Strategy, Digital, Integrated, Interactive, Post-Production, Print, Social
- Branded Content, Commercials - Broadcast, Commercials - Radio, Interactive Installations, Social Media Content, Websites
- Project Industries
- Advertising, Automotive