texas contemporary is an annual fair of modern and contemporary art that celebrates the rich local art scene of Houston every fall. The total rebrand of the fair In 2016 was intended to provide a sophisticated backdrop to the dynamic and whimsical art that is exhibited there. My goal was to take inspiration from the fair's surroundings: all the way from the iconic Texas landscape down to the wacky, post-modern architecture of the venue. This inspiration lives in the brand's rich, warm palette and the gentle slopes of its geometry.
The nature of my position allowed me to design and produce this project from soup to nuts, creating everything from the branding guide to the bathroom signs. I worked side-by-side with the on-staff architect to translate the branding throughout the space, resulting in an breezy, sophisticated layout. The adage of "everything is bigger in Texas" is true here too--an enormous center aisle gives sight lines to the huge VIP structure (codeveloped with Gensler). I also curated and coordinated many of the oversized installations in the fair, allowing me to fulfill my vision of playful artworks juxtaposed against the elegant visual language of the brand.
- Project Roles
- Art Director, Designer
- Art Market Productions
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Environmental, Print
- Brand Guidelines, Environmental Design, Themed Environments
- Project Industries