adidas × Champs Sports

Generating awareness for adidas Original’s latest NMD shoe release.

adidas Originals and Champs Sports teamed up for an exclusive summer release of a new NMD_R1 pack—featuring two new colorways and apparel. To celebrate the launch, we partnered with both brands to create “One Block, One Talk”, an Instagram-driven content series giving a rare glimpse into the creative mind of Houston Texan DeAndre Hopkins, one of the NFL’s fastest-rising stars.

The NMD shoe was created for urban exploration, and the four-episode series follows DeAndre as he walks through the colorful streets of Miami while modeling the new collection. Each episode takes place on a different city block, where DeAndre speaks about his approach to style, creativity, and the constant search for inspiration. The content lives across Champs’ owned channels, online and offline—including key retail locations in Chicago and NYC’s Times Square.