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Sony Ericsson WTA Tour
This campaign was designed to take advantage of the drawing power that the women in this sport already have. The advertising was then
branded with the “Love The Game” tagline with the kiss tennis ball visual to empathize with the passion these women pro players have for the game.
And the fact too, that many of the players had real star power.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer, Retoucher
- Company
- Sony Ericsson
- Skills
- Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Mobile, Retouching, Sports
- Media
- Advertising, Logos, Taglines, Typography
- Project Industries
- Advertising, Entertainment, Sports
