Bonobos sends direct-mail catalogs almost monthly as a primary driver of customer acquisition. For about a year and a half, I was the lead designer for the catalog.
My purview involved the storyboard, concept, and print production phases of the process. Catalogs are a major undertaking, which means extensive collaboration amongst many internal teams. The distribution list in some instances totaled over a million homes.
- Project Roles
- Adobe InDesign, Art Direction, Design, Print, Retouching
- Branded Content, Products - Physical, Typography
- Project Industries