As the design lead for Dairy Queen, I was tasked with concepting for and creating an immersive design experience to promote DQ's partnership with Marvel Studio's Guardians of the Galaxy Vol. II and the release of DQ's Awesome Mix Blizzard of the Month. Deliverables ranged from designing the cassette tape itself, to creating an interactive mobile and web experience, and coming up with unique ways to advertise on social through Facebook's Canvas Ads.