WEB DESIGN: Greatist's Kick-Ass Role Models

I was asked to create a new tentpole for Greatist, a main homepage & individual landing pages, that showcased the kick-ass new generation of role models in fitness. DESIGN APPROACH: I wanted to build highly visual landing pages that looked and felt visually different from Greatist’s current content, by using fun & playful typography that represented movement, bold colors within Greatist’s color palette, and strong, conceptual imagery best representing each role model. The main homepage template inspiration came from the role models themselves; the physical movement of their bodies to move a customer's eyes throughout the page.