One Saturday Brand Activation

One Saturday to Dream Fearlessly is a 360° integrated brand platform I created for American Family Insurance in late 2016. Built around large volunteer-driven events, One Saturday brings AmFam's belief that "with the right support, any dream is possible" to life in local communities across America. And, just as importantly, it gives AmFam and their dedicated agents meaningful local visibility that effectively counters larger competitors with even larger media budgets. The videos below are just a taste of all of the content we captured during 2017 at One Saturday events.