WEB DESIGN: ToughMudderGear.com
Collaborated with the Senior Merch Associate and led the redesign of Tough Mudder's merch website by bringing casual, active wear to your everyday lifestyle with a refreshing and clean interface. Directed and helped photograph the shoot, along with styling the models in new apparel at the nearby park.
DESIGN APPROACH: ToughMudderGear.com was too disconnected from Tough Mudder's web design aesthetic. The website needed a similar interface for brand familiarity and a smoother shopping experience for customers. The new approach captured everyday athleisure for the Mudder community, as well as simplifying the navigation, product filters and customer shopping journeys.
- Project Roles
- Art Director, Designer, Photographer, Product Designer, Retoucher, UI Designer, UX/IA Designer
- Tough Mudder
- Adobe Photoshop, Art Direction, Conceptual, Creative Strategy, Design, E-Commerce, Marketing Strategy, Mobile, Outdoor, Retail, Retouching, Sketch, Sports
- Apparel, E-commerce Platforms, Photography, Projection Mapping, UI Design, User Journeys, UX Designs, Websites, Wireframes
- Project Industries
- Fashion, Lifestyle, Retail, Sports