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WEB DESIGN: ToughMudderGear.com

Collaborated with the Senior Merch Associate and led the redesign of Tough Mudder's merch website by bringing casual, active wear to your everyday lifestyle with a refreshing and clean interface. Directed and helped photograph the shoot, along with styling the models in new apparel at the nearby park. DESIGN APPROACH: ToughMudderGear.com was too disconnected from Tough Mudder's web design aesthetic. The website needed a similar interface for brand familiarity and a smoother shopping experience for customers. The new approach captured everyday athleisure for the Mudder community, as well as simplifying the navigation, product filters and customer shopping journeys.

Project Roles
Art Director, Designer, Photographer, Product Designer, Retoucher, UI Designer, UX/IA Designer
Company
Tough Mudder
Skills
Adobe Photoshop, Art Direction, Conceptual, Creative Strategy, Design, E-Commerce, Marketing Strategy, Mobile, Outdoor, Retail, Retouching, Sketch, Sports
Media
Apparel, E-commerce Platforms, Photography, Projection Mapping, UI Design, User Journeys, UX Designs, Websites, Wireframes
Project Industries
Fashion, Lifestyle, Retail, Sports
WEB DESIGN: ToughMudderGear.com
WEB DESIGN: ToughMudderGear.com
WEB DESIGN: ToughMudderGear.com
WEB DESIGN: ToughMudderGear.com
WEB DESIGN: ToughMudderGear.com