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American Express Global Brand Strategy Launch

To launch American Express’ new Global Brand Strategy in the UK, we created an experience that acted as an escape from the normal daily routine for commuters & workers. The purpose of the experience was to “Power” you up for the day ahead, firstly by transporting you to a calming Japanese forest, then lifting your mood in the energise room, before finally inspiring you with quotes and striking your own power pose.

Project Roles
Designer, Illustrator, Set Designer
Company
American Express
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Creative Direction, Design, Experiential, Retouching, Sketch
Media
Environmental Design, Events
Project Industries
Advertising
American Express Global Brand Strategy Launch
American Express Global Brand Strategy Launch
American Express Global Brand Strategy Launch
American Express Global Brand Strategy Launch
American Express Global Brand Strategy Launch
American Express Global Brand Strategy Launch
American Express Global Brand Strategy Launch
American Express Global Brand Strategy Launch
American Express Global Brand Strategy Launch
American Express Global Brand Strategy Launch
American Express Global Brand Strategy Launch