Off Paris Seine - Hotel branding

The first floating hotel of Paris just docked on the Quai Austerlitz. Built on a 650 tons barge resting on floats, this 3 star establishment is a real alien to the hotel world. An atypical place means a unique branding for Elegancia, who aims at developing the concept in several capital cities. Positioning, name (with Joosnabhan), visual identity in collaboration with 4uatre.