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Old Navy Summer 2015 Campaign

Summer 2015 was all about wanderlust and the feeling of firsts. It's sticky fingers from a popsicle melted by the hottest day, and heat that stays with you long into the night. It's the rush of adrenaline as you hop the fence to your neighbor's pool, and the goose bumps as you jump right in. To choose summer is to drop everything and feel it. The result: totally transformative. We wanted to find bold, new ways to make summer at Old Navy the place to be. Partnering with an Art Director, we took inspiration from the product design team as to what "Wanderlust" could look like for Old Navy Marketing. Concept, naming, visual treatment and guidelines, photography direction were all part of the process. I also lead the flagship store window displays as well, taking what I had provided as the visual guidelines and transforming it into a three-dimensional experience for the San Francisco, New York, and Chicago stores.

Project Roles
Designer
Company
Old Navy
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Design, Design Strategy, Experiential, Fashion, Print, Retouching, Type Design, Visual Development
Media
Advertising, Environmental Design, Photography, Typography
Project Industries
Advertising, Fashion
Old Navy Summer 2015 Campaign
Old Navy Summer 2015 Campaign
Old Navy Summer 2015 Campaign
Old Navy Summer 2015 Campaign
Old Navy Summer 2015 Campaign
Old Navy Summer 2015 Campaign