PENNZOIL - BLACK MAGIC
As the digital and creative lead, I designed and presented website, banner and nation television ideas to the client.
The final production included national television spots in both 30- and 60-second version aired for three months, in addition to statically placed website-rich media banners. Sales of the product increased 10 times during this period, making it one of their most successful demographic driving campaigns ever produced.
- Project Roles
- Art Director
- Adobe Photoshop, Art Direction, Brand Strategy, Design
- Commercials - Broadcast
- Project Industries