Working with both my copywriter partner and the creative director to concept both 30- and 15-second video spots. Additionally social content and banner ads
The final production included television & pre-roll spots in both 30- and 15-second versions aired for three months, in addition to statically placed website-rich media banners. The campaign was originally only to be shown online, yet the end product enticed the client to air them on television and on multiple streaming services.
- Project Roles
- Art Director
- The Woo
- Art Direction, Broadcast, Conceptual, Content, Creative Strategy, Storyboarding
- Commercials - Video
- Project Industries