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LENOVO

Working with both my copywriter partner and the creative director to concept both 30- and 15-second video spots. Additionally social content and banner ads The final production included television & pre-roll spots in both 30- and 15-second versions aired for three months, in addition to statically placed website-rich media banners. The campaign was originally only to be shown online, yet the end product enticed the client to air them on television and on multiple streaming services.

Project Roles
Art Director
Company
The Woo
Skills
Art Direction, Broadcast, Conceptual, Content, Creative Strategy, Storyboarding
Media
Commercials - Video
Project Industries
Technology
Collaborators