MICROSOFT / HEY GENIUS INTERACTIVE CAMPAIGN

Microsoft was struggling recruiting the top 2% of students, losing them to startups, Google and Apple. So we came up with a simple, humanizing line, “Hey, Genius. We want you.” We created a genius website, made over 70 personalized websites, over 30 viral videos, Facebook apps, custom print ads, even sandwich boards and songs to get their attention. Then we created a traveling jobcuzzi offering the "world's most relaxing job interview," rickshaw rides, mind massages, and more. RESULTS: The disruptive, engaging campaign changed their minds, recruitment shot up over 25%, and it continued to run for three years on over 45 campuses,

Project Roles
Copywriter, Creative Director
Company
Microsoft
Skills
Copywriting, Creative Direction, Creative Strategy, Interactive
Media
Advertising, Apparel, Events, Icons, Illustrations, Interactive Installations, Microsites, Motion Graphics, Case Study Videos
Project Industries
Technology
MICROSOFT / HEY GENIUS INTERACTIVE CAMPAIGN
MICROSOFT / HEY GENIUS INTERACTIVE CAMPAIGN
MICROSOFT / HEY GENIUS INTERACTIVE CAMPAIGN
MICROSOFT / HEY GENIUS INTERACTIVE CAMPAIGN
MICROSOFT / HEY GENIUS INTERACTIVE CAMPAIGN
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