Ford wanted to introduce the Ford EcoSport to millennials and empty nesters as the small SUV that helps you get more out of your life. We declared the Ecosport the official Life Hack vehicle, and created the "Life Hack Academy." The campaign featured a 10-part content series with Hearst Media hosted by Tia Mowry, and culminated in an immersive lifestyle event in NYC focused on the target's key passion points. Top experts and influencers in health and fitness, career, home organization, travel and design shared their personal life hacks via panels, live demonstrations and performances. PRESS: Our LifeHack content series with Tia garnered 73+ million video views and 250K+ social engagements. Press and influencer engagement at the live event resulted in 385+ million PR impressions, and 19+ million social impressions, and a very happy client.