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New Brutalism

Brand identity for an architectural magazine using a phrase borrowed from Reyner Banham, New Brutalism is an analysis of what a logo system applied to an architectural magazine would look like. Using abstracted shapes derived from brutalist structures, it allows the brand to be fluid in an otherwise rigid world.

Project Roles
Content Producer, Designer
Personal Project
Adobe Illustrator, Adobe Photoshop, After Effects
Logos, Magazines
Project Industries
New Brutalism