Waking up brains with Dare Iced Coffee
I've always liked ads that stop you for a second. Maybe that's why I wrote this campaign, which forces you to re-read the headlines while making you feel a little brain fuzzy...
Strategically, it was all about creating the need for a caffeine hit, even if it's only a perceived need. Well, it is advertising after all.
- Project Roles
- National foods
- Magazines, Posters
- Project Industries