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Waking up brains with Dare Iced Coffee

I've always liked ads that stop you for a second. Maybe that's why I wrote this campaign, which forces you to re-read the headlines while making you feel a little brain fuzzy... Strategically, it was all about creating the need for a caffeine hit, even if it's only a perceived need. Well, it is advertising after all.

Project Roles
Copywriter
Company
National foods
Skills
Copywriting
Media
Magazines, Posters
Project Industries
Beverage
Waking up brains with Dare Iced Coffee
Waking up brains with Dare Iced Coffee
Waking up brains with Dare Iced Coffee
Waking up brains with Dare Iced Coffee
Waking up brains with Dare Iced Coffee
Waking up brains with Dare Iced Coffee