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Australia's Biggest Scavenger Hunt

We got excited when we were told we’d be launching the new GM Holden Commodore. Then we were told that we couldn’t show the car or talk about its features until after the campaign, and we got a little less excited. Then we had an idea, and we got excited again. Because the car was built in Australia we asked Australians to help build it. We created a national scavenger hunt, resulting in Holden's most successful social media campaign to date.

Project Roles
Copywriter
Company
AJF Partnership
Skills
Copywriting, Digital, Experiential, Integrated, Social
Media
Advertising
Project Industries
Automotive
Australia's Biggest Scavenger Hunt
Collaborators