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Bowel Cancer experiential installation / TVC

We were asked to show people that taking a bowel cancer test kit is the best way to make bowel cancer disappear. So, we created an installation that literally brought that to life by building the words BOWEL CANCER from test kits. As passersby took the kits, the words disappeared, creating a powerful image for the basis of our TVC.

Project Roles
Copywriter
Company
Jodi Lee Foundation
Skills
Art Direction, Copywriting
Media
Commercials - Broadcast, Experimental Films
Project Industries
Advertising
Bowel Cancer experiential installation / TVC