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Paypal – Meet Halfway
Meet Halfway is a digital campaign that encourages friends & family who are apart from each other to find an Airbnb and meet in the middle. The campaign was a success, racking up over 15k confirmed bookings. A total of 64K+ nights booked at a rate of 338 per day. That’s over 176 years of vacation, which will still won't prevent you from telling your coworkers you're exhausted on your first day back at work. This also translated to over 18k personal account signups for PayPal.
- Project Roles
- Art Director, Creative Director, UI Designer, UX/IA Designer
- Company
- Crispin Porter + Bogusky
- Skills
- Adobe Photoshop, Art Direction, Creative Direction, Design
- Media
- Advertising, Microsites
- Project Industries
- Advertising, Finance, Travel/Tourism