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Loretta: Personal Project

Create a print campaign that increases donations to eating disorder charity Loretta. I created the concept 'Don't Let Them Disappear' and portrayed a girl trying to hide her body, yet disappearing at the same time. The headline played on childlike language to add an eerie twist, and to show that eating disorders affect younger and younger girls.

Project Roles
Copywriter
Company
Personal
Skills
Conceptual, Copywriting
Media
Advertising, Magazines
Project Industries
Non-Profit
Loretta: Personal Project