Titletown takes its name from the nickname for Green Bay, which has won 13 NFL world championships, the most of any city. The logo was designed as a double “T” monogram built around the shape of football goal posts. Pentagram’s signage and wayfinding elements integrate materials found throughout the stadium and the site and are functional, enduring and support the spirit of the park.
- Project Roles
- Adobe Illustrator, Environments
- Environmental Design, Wayfinding
- Project Industries