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Publix Supermarkets

Publix isn't just any supermarket. A hallmark of the south, the brand is all about caring for the customer, and it shows in the way Publix treats customers inside its stores. The company asked 22squared overhaul its massive website with a new content strategy, copy and visuals that speak to website visitors in the same caring tone it uses to speak to store visitors. My role: copywriter.

Project Roles
Content Producer, Copywriter
Content Strategy, Copywriting, CSS, Editing
Branded Content, Websites
Project Industries
Advertising, Retail
Publix Supermarkets