Race For Retirement

Experiential design done for Prudential's 4.01K Race for Retirement, an all day race and festival at the Rose Bowl in Pasadena, California. Thousands of people ran 4.01 kilometers and pledged to save 1% of there annual income towards retirement savings. The festival included local food vendors, games, and a concert presented by iHeartRadio.

Project Roles
Designer, Illustrator, Letterer
Company
Droga5
Skills
Adobe Illustrator, Adobe Photoshop, Design
Media
Advertising, Events
Project Industries
Advertising
Race For Retirement
Race For Retirement
Race For Retirement
Race For Retirement
Race For Retirement
Race For Retirement
Race For Retirement
Race For Retirement
Race For Retirement
Race For Retirement
Race For Retirement
Race For Retirement
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