# Don't Fear The Fin
Sharks are the hardest working fish in the ocean. Yet they’ve been vilified by pop culture for ages. With the slaughter of 100 million every year, the entire ecosystem could be thrown out of balance. So, to help replace fear with facts, we turned to some people with a little experience with these creatures.
Shark attack survivors speaking up for shark survival.
The integrated campaign was one of Costa’s many efforts to look after our waters and included videos, website, social, and even special edition product to help fund shark research.
- Project Roles
- Creative Director, Writer
- McGarrah Jessee
- Copywriting, Creative Direction
- Brand Films, Social Media Content
- Project Industries
- Lifestyle, Non-Profit, Packaged Goods