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Yakima

Creative direction and strategy for the outdoor and lifestyle brand - Yakima. I pitched and won the account and then dug into recreating their external and internal messaging as well a new color system, refreshed icons, and logo mark and new logo lockup.

Project Roles
Creative Director
Company
Yakima
Skills
Creative Direction, Creative Strategy, Management of Teams 10-20
Media
Brand Guidelines, Packaging, Pitch Decks, Products - Physical, Retail Designs, Brand Identity, Branding, Typography
Project Industries
Lifestyle
Yakima
Yakima
Yakima
Yakima
Yakima
Yakima
Yakima