Creative direction and strategy for the outdoor and lifestyle brand - Yakima. I pitched and won the account and then dug into recreating their external and internal messaging as well a new color system, refreshed icons, and logo mark and new logo lockup.
- Project Roles
- Creative Director
- Creative Direction, Creative Strategy, Management of Teams 10-20
- Brand Guidelines, Packaging, Pitch Decks, Products - Physical, Retail Designs, Brand Identity, Branding, Typography
- Project Industries