Macy's Wish Writer

Every Christmas season, millions of children go to Macy’s to drop off their letter to Santa. It has become a sweet, burgeoning tradition, and it is something we try to build upon each year. For Macy’s 8th annual “Believe” campaign we created a new film that provides a modern take on the story, and a new element that aimed to delight children and adults alike – Macy’s Wish Writer stylus and app. Our flagship film tells the story of a young girl who is finding it hard to believe in the spirit of the holidays, when she and her brother discover a magical wish-granting pen. Using the spirit of generosity, they spread the magic of the season throughout town, one wish at a time.