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M&M's -- SXSW 2018

For SXSW 2018, Integer wanted to bring M&M's colorful world to life by creating M&M's Sound & Color. Showcasing M&M's love for music as well as their iconic colorful characters we took over the Lustre Pearl on Rainey St. and created a physical world for each iconic character. Walking through physical rooms of Red, Yellow, Green, Blue & Orange visitors were able to play, relax and immerse themselves in each character's world. The spirit and ideals of the brand was found across the house and the two-day experience invited our visitors to experience first hand what music felt in the eyes of each character. Musical acts included headliners, Sylvan Esso & Cut Copy as well as Billie Eilish, Mallrat, & R.Lum.R to name a few. We also made it easy for attendees to come over to our house by providing eTuk rides to and from our house and some lucky fans were able to experience a really intimate show in our eTuks with some of our musical guests.

Project Roles
Art Director, Designer, Set Designer
Company
TBWA \ The Integer
Skills
Art Direction, Celebrity, Conceptual, Content, Creative Strategy, Design, Environmental, Experiential, Humor, Integrated, Interactive, Lifestyle, Music, Night Life, Stunts
Media
Advertising, Branded Content, Environmental Design, Interactive Installations, Retail Designs
Project Industries
Advertising, Entertainment, Packaged Goods, Retail
M&M's -- SXSW 2018
M&M's -- SXSW 2018
M&M's -- SXSW 2018
M&M's -- SXSW 2018
M&M's -- SXSW 2018
M&M's -- SXSW 2018
M&M's -- SXSW 2018
M&M's -- SXSW 2018
M&M's -- SXSW 2018
M&M's -- SXSW 2018
Collaborators