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Seize the Awkward: Teen Suicide Prevention

With the American Federation for Suicide Prevention, JED and the AdCouncil, we created a campaign aimed at reducing teen suicide. Rather than use shock tactics, we decided to keep it light by flipping the awkwardness of talking about feelings with your mates into a life-saving benefit. The campaign included a website, launch film, tutorial shorts, social media, OOH and a collaboration with over 50 artists affected by mental health issues

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction
Brand Films, Posters, Websites
Project Industries