Seize the Awkward: Teen Suicide Prevention
With the American Federation for Suicide Prevention, JED and the AdCouncil, we created a campaign aimed at reducing teen suicide. Rather than use shock tactics, we decided to keep it light by flipping the awkwardness of talking about feelings with your mates into a life-saving benefit.
The campaign included a website, launch film, tutorial shorts, social media, OOH and a collaboration with over 50 artists affected by mental health issues
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Brand Films, Posters, Websites
- Project Industries