Once Upon a Care

When a national survey revealed that many people believe the world has become a less caring place, Johnson & Johnson asked us to create something that would answer the question, "Are we doing enough to inspire our children to care?" So we decided to visit a school to find out. With the help of renowned children’s author Patricia Lakin, we asked kids to share their real life stories of care. We then brought these stories to life by turning them into children’s books. Each story is based on actual events and offers a beautiful insight into care, as seen through the eyes of children. Finally, we compiled each story into one book and made it available for digital download. For every download of the 'Once Upon a Care' e-book, Johnson & Johnson then donated a printed copy to a school library.