Designed to appeal to the modern traveller, Hyatt Centric hotels provide carefully curated essentials with locally-specific touches unique to each property.
I worked as a member of the team tasked with developing the brand story, voice, visual identity system, in-hotel materials, sales marketing materials, ad campaign and website design. The challenge: create one single-minded, unified brand platform that could work seamlessly across all consumer touchpoints.
- Project Roles
- Art Director, Designer
- Hyatt Hotels
- Art Direction, Creative Strategy, Design, Brand Strategy, Design Strategy, Digital
- Advertising, Brand Guidelines
- Project Industries