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Hyatt Centric

Designed to appeal to the modern traveller, Hyatt Centric hotels provide carefully curated essentials with locally-specific touches unique to each property. I worked as a member of the team tasked with developing the brand story, voice, visual identity system, in-hotel materials, sales marketing materials, ad campaign and website design. The challenge: create one single-minded, unified brand platform that could work seamlessly across all consumer touchpoints.

Project Roles
Art Director, Designer
Company
Hyatt Hotels
Skills
Art Direction, Creative Strategy, Design, Brand Strategy, Design Strategy, Digital
Media
Advertising, Brand Guidelines
Project Industries
Travel/Tourism
Hyatt Centric
Hyatt Centric
Hyatt Centric
Hyatt Centric
Hyatt Centric
Hyatt Centric
Hyatt Centric
Hyatt Centric
Hyatt Centric