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Caterpillar's Innovation Story

The Future Belongs to Those Who Build it. Cat's reputation as the dependable grandfather of the construction industry isn't often seen as innovative. What's surprising is that Cat is actually one of the most forward thinking brands today. They've built many of the innovative technologies that are in use today, and will be in the future.

Project Roles
Art Director, Creative Director, Designer, Illustrator
Company
AKQA
Skills
Adobe Illustrator, Adobe Photoshop, After Effects, Print
Media
2D Animations, 3D Animations, 3D Illustrations, Advertising, Art, Brand Films, Case Study Videos, Illustrations, Infographics, Manifestos, Typography
Project Industries
Advertising, Automotive, B2B, Government, Hardware, Software, Technology
Caterpillar's Innovation Story
Caterpillar's Innovation Story
Caterpillar's Innovation Story
Caterpillar's Innovation Story
Caterpillar's Innovation Story
Caterpillar's Innovation Story
Caterpillar's Innovation Story
Caterpillar's Innovation Story
Caterpillar's Innovation Story
Caterpillar's Innovation Story
Caterpillar's Innovation Story
Collaborators