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Stainmaster Floor Cleaner Campaign Videos

Stainmaster, is typically a brand known for carpets and carpet cleaners. After releasing a line of hardwood and multi-surface floor cleaners they wanted several informative, promotional videos to be used online and during Hulu shows. We continued with a character, Andy, who we created earlier in the campaign to be the quirky protagonist in these demo style videos to help them appear as fun and quirky as they are informational. These videos were concepted and written by me. And oddly enough, Andy's "dance moves" were choreographed by me as well.

Project Roles
Copywriter
Company
Stainmaster
Skills
Commercial, Conceptual, Copywriting, Dance (Traditional), Scripting
Media
Advertising
Project Industries
Advertising