Blancpain Ocean Commitment — A Tale of Diving & Timekeeping
Driven by its own pioneer spirit since its foundation in 1735, Blancpain’s historical connection with diving goes back to 1953, with the development of the first modern diving watch: the Fifty Fathoms.
For more than 60 years now, Blancpain has been contributing to raising awareness through ocean exploration. The brand believes that people can only respect and protect what they love, and can only love what they know. To serve this mission, Blancpain strongly supports major scientific expeditions such as National Geographic's Pristine Seas Expeditions and Laurent Ballesta's Project Gombessa. Each year, Blancpain releases Edition Fifty Fathoms, a publication dedicated to the underwater world and distinguished by the quality of its photographs in an effort to increase people's knowledge of and concern about the ocean.
We created a smooth, immersive experience to showcase the rich content associated with Blancpain's oceanic commitments and the Fifty Fathoms. At a glance, users can access all the expeditions, dive into the photographers' portfolios and explore the history of the unique relationship between diving and watchmaking.
- Project Roles
- Creative Director, UX/IA Designer
- Adobe Photoshop, After Effects, Low / High Fidelity Prototyping
- E-commerce Platforms, Web Apps, Websites
- Project Industries
- Fashion, Luxury, Retail, Sports