Coconut me !® – Tropical Health & Beauty
Coconut me !® is a natural cosmetics brand. They harvest virgin organic coconut oil at the heart of the Pacific islands Unesco Biosphere Reserve to craft nourishing, organic and sustainable products.
How to establish a new brand's commerce platform in a niche cosmetics industry?
Researching customer behavior with natural health and cosmetic products and comparing trends with the brand values, I concluded that transparency and simplicity should be driving forces in the shopping experience. Iteration was key to decluttering. At the end of every concept and design sprint, I tested the outcomes and circled back to reduce potential pain points and smoothen the checkout process.
The final result is a simple commerce platform which allows users to seamlessly learn about the brand, products, and swiftly check out without friction.
- Project Roles
- Creative Director, UX/IA Designer
- Creative Direction, Design, Human-Centered Design, Low / High Fidelity Prototyping, User Behavior Research
- E-commerce Platforms, Web Apps, Websites
- Project Industries
- Beauty, Health/Pharma, Sports