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Coconut me !® – Tropical Health & Beauty

Coconut me !® is a natural cosmetics brand. They harvest virgin organic coconut oil at the heart of the Pacific islands Unesco Biosphere Reserve to craft nourishing, organic and sustainable products. How to establish a new brand's commerce platform in a niche cosmetics industry? Researching customer behavior with natural health and cosmetic products and comparing trends with the brand values, I concluded that transparency and simplicity should be driving forces in the shopping experience. Iteration was key to decluttering. At the end of every concept and design sprint, I tested the outcomes and circled back to reduce potential pain points and smoothen the checkout process. The final result is a simple commerce platform which allows users to seamlessly learn about the brand, products, and swiftly check out without friction.

Project Roles
Creative Director, UX/IA Designer
Skills
Creative Direction, Design, Human-Centered Design, Low / High Fidelity Prototyping, User Behavior Research
Media
E-commerce Platforms, Web Apps, Websites
Project Industries
Beauty, Health/Pharma, Sports
Coconut me !® – Tropical Health & Beauty
Coconut me !® – Tropical Health & Beauty
Coconut me !® – Tropical Health & Beauty
Coconut me !® – Tropical Health & Beauty
Coconut me !® – Tropical Health & Beauty
Coconut me !® – Tropical Health & Beauty
Coconut me !® – Tropical Health & Beauty
Coconut me !® – Tropical Health & Beauty