Tissot T-Touch – Tactile Timepieces
In 1999 the watch industry witnessed an amazing technological breakthrough with Tissot’s creation of its tactile watch. This creation occurred ahead of its time, years before any Smartphone even existed, marking the beginning of its ever-successful Tissot Touch Collection. The dynamic watches integrate a touchscreen crystal, which is the interactive ‘cockpit’ of the timepieces’ diverse functionalities.
Since its introduction, the range has continually evolved, strengthening its innovative leadership through new functions and designs, with dynamic and stylish materials and has now become a true icon.
We created a highly interactive dedicated site, mirroring T-Touch's rich features and pulling users into an immersive action-packed universe. Each watch is linked to a destination that can be explored operating any of the watch's real-world functions. A powerful search tool allows users to find the perfect watch based on its collection, functions, and colors.
- Project Roles
- Creative Director, Interactive Producer, Product Designer, UX/IA Designer
- Adobe Photoshop, After Effects, Content Strategy, Creative Direction, Creative Strategy, Design, Human-Centered Design, Interaction, Interactive, Sketch
- E-commerce Platforms, Web Apps, Websites
- Project Industries
- Fashion, Luxury, Retail, Technology