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Alter Ego Sneaker Boutique

Alter Ego is a sneaker boutique based in Westwood, Los Angeles. The shop owner sought to honor the memory of a friend that had fueled his passion for sneakers. With this in mind, Forth + Back developed a fictional dialogue between the owner and his friend that referenced the “second self” of a comic book superhero. This narrative drove everything from naming to interior graphics, as well as all brand collateral.

Project Roles
Art Director, Creative Director, Designer, Lettering Artist
Company
Alter Ego Sneaker Boutique
Skills
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Direction, Environmental
Media
Advertising, Apparel, Brand Guidelines, Branded Content, Lettering, Logos, Posters, Retail Designs, Typography
Project Industries
Fashion, Lifestyle, Retail, Sports
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique
Alter Ego Sneaker Boutique