😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Steve Creative Director / Copywriter / Editor (Brand/Content)
U.S. Army integrated campaign
The U.S. Army Reserve is not what people think, if they think of it at all. It offers unexpected career choices and training for hundreds of exciting jobs. By inviting users to explore, uncover clues and watch videos, the Defy Expectations campaign is an immersive experience that brings the careers to life.
- Project Roles
- Copywriter, Creative Director
- Company
- MRM//McCann
- Skills
- Conceptual, Content Management, Copywriting, Creative Strategy, Interactive
- Media
- Branded Content, UX Designs, Websites, Wireframes
- Project Industries
- Advertising, Government
