Ask Sherlock Anything

Paramount Home Entertainment needed a breakthrough social activation to promote the release of Sherlock Gnomes. So we teamed up with Adobe to bring the smart-aleck sleuth to life on Facebook Live!

Using Adobe's cutting-edge Character Animator software (which utilizes mo-cap technology to translate an actor's performance into a digital character that can interact with fans live on film), we animated Sherlock in real-time, then set him loose on Facebook to help solve his fan's greatest mysteries.

The activation was a huge success, with over 10,000 total views during the event and a 20 second retention rate (more than 6x the average for the platform).