Xgeva HCP

Cancer that spreads to a patient’s bones can lead to a fracture which can have a devastating impact on their quality of life. Getting doctors to act at the time of a bone metastasis diagnosis can help prevent fractures.
This unbranded video uses emotional storytelling and beautiful cinematography from Oscar-nominated Shane F. Kelly to show the impact of taking action versus dong nothing.

Project Roles
Copywriter, Creative Director
Company
CDM LA
Skills
Cinematography, Low Budget, Storyboarding, TV
Media
Commercials - Video
Project Industries
Health/Pharma
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