😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
-
- Steve Creative Director / Copywriter / Editor (Brand/Content)
NY Animal Care & Control
Sheltered animals are thought of as abused, problematic and not fit for adoption. The reality is, many are incarcerated for doing nothing other than being a victim of circumstance. We held a fundraiser to pay for the media, launched the campaign with an influencer, and got widespread media coverage. Donations grew 400% as fear and anxiety turned to sympathy and compassion.
Earned media: Adcritic, Adweek, Fox news Live, NY Times, Daily News, CBS, NBC, News 12.
- Project Roles
- Copywriter, Creative Director
- Company
- Unit 7
- Skills
- Copywriting, Creative Direction, Creative Strategy, Brand Strategy
- Media
- Advertising, Branded Content, Microsites, Websites
- Project Industries
- Advertising, Non-Profit
