😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Steve Creative Director / Copywriter / Editor (Brand/Content)
Intarcia HCP/patient
Type 2 diabetes patients who are prescribed a GLP-1 face daily or weekly injections, resulting in a 50% adherence rate. ITCA 650 is a breakthrough treatment that provides 6 months of dosing in one treatment.
‘Rewrite the script’ was the launch campaign that invited HCPs to rewrite how they treat type 2 diabetes and to change the patient conversation to one of successful disease management.
- Project Roles
- Copywriter, Creative Director
- Company
- Epsilon
- Skills
- Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Digital, Integrated, Social Media Strategy
- Media
- Branded Content, Microsites, Social Media Content
- Project Industries
- Health/Pharma
