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  • Steve
  • Steve Creative Director / Copywriter / Editor (Brand/Content)
  • Vote
Intarcia HCP/patient

Type 2 diabetes patients who are prescribed a GLP-1 face daily or weekly injections, resulting in a 50% adherence rate. ITCA 650 is a breakthrough treatment that provides 6 months of dosing in one treatment. ‘Rewrite the script’ was the launch campaign that invited HCPs to rewrite how they treat type 2 diabetes and to change the patient conversation to one of successful disease management.

Project Roles
Copywriter, Creative Director
Company
Epsilon
Skills
Brand Strategy, Copywriting, Creative Direction, Creative Strategy, Digital, Integrated, Social Media Strategy
Media
Branded Content, Microsites, Social Media Content
Project Industries
Health/Pharma
Intarcia HCP/patient
Intarcia HCP/patient
Intarcia HCP/patient
Intarcia HCP/patient
Intarcia HCP/patient
Intarcia HCP/patient
Intarcia HCP/patient
Intarcia HCP/patient
Intarcia HCP/patient
Intarcia HCP/patient