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IBM Predictive Analytics

I loved every bit of working as an art director on this one. It allowed us to obsess over every little detail, from the match cuts in the beginning to the lighting of every shot. Lance Accord directed it. The only bad thing about this? Having to go through 3 all-nighters in a row to get it shot.

Project Roles
Art Director
Company
Ogilvy
Skills
Art Direction, Scripting
Media
Commercials - Broadcast
Project Industries
Technology
IBM Predictive Analytics