TD Ameritrade Funding
Objective: To imagine the future of retail client funding at TD Ameritrade.
Lessons Learned: Consider the present and future. While it was crucial for TD Ameritrade to consider the evolution of funding, many of the innovative solutions were part of a longer term roadmap. This meant that near term enhancements were necessary in order to retain existing clients.
**https://www.ashleypagliaro.com/new-page/ (password is ashley-work)
- Project Roles
- UX/IA Designer
- TD Ameritrade
- Design Strategy, User Behavior Research
- Project Industries