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Counterfeit: Ray-Ban

ONE REAL AND THREE FAKES.. Inspired by all of the counterfeit luxury goods sold on Canal Street in NYC, I got the idea to make an interactive 'photo hunt' on Instagram. Using the multiple images in one post feature, I was able to have the first image, showing one real Ray-Ban and three counterfeits, allowing the viewer to try and spot the differences. The viewer would then swipe right and see the next image with the counterfeit sunglasses smashed. To do this project I had to buy the highest quality fakes directly from China. They were indeed impressive copies; that is until the lenses break and you're left with only razor sharp shards of glass.

Project Roles
Photographer, Art Director, Creative Director, Producer, Retoucher
Skills
Adobe Photoshop, Art Direction, Commercial, Compositing, Creative Direction, Design, Digital, Digital Capture, Digital Tech, Editorial, Fabrication, Lighting, Low Budget, Macro, Post-processing, Post-Production, Retouching, Rigging, Still Life, Studio
Media
Personal Project, Photographs, Photography
Project Industries
Advertising, Education, Fashion, Lifestyle, Luxury
Counterfeit: Ray-Ban
Counterfeit: Ray-Ban
Counterfeit: Ray-Ban
Counterfeit: Ray-Ban
Counterfeit: Ray-Ban
Counterfeit: Ray-Ban