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Rule the Road

A 21-day Instagram scavenger hunt for the all-new Volkswagen Tiguan through the virtual streets of New York City. Follow daily clues to track down the all-new Volkswagen Tiguan in a fully immersive virtual city, lovingly recreated in Instagram's grid view. The kicker? There's more than one scattered throughout the city, and things are not always what they seem.

Project Roles
Art Director, Designer
Company
Volkswagen
Skills
Art Direction, Design
Media
Social Media Content
Project Industries
Advertising, Automotive