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Rule the Road
A 21-day Instagram scavenger hunt for the all-new Volkswagen Tiguan through the virtual streets of New York City. Follow daily clues to track down the all-new Volkswagen Tiguan in a fully immersive virtual city, lovingly recreated in Instagram's grid view. The kicker? There's more than one scattered throughout the city, and things are not always what they seem.
- Project Roles
- Art Director, Designer
- Company
- Volkswagen
- Skills
- Art Direction, Design
- Media
- Social Media Content
- Project Industries
- Advertising, Automotive