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Land of Sharks

A prehistoric excursion to the ancient oceans that once covered much of what we now call the United States. How do you connect Shark Week, and the ocean's most fearsome predator, to the land-locked car maker Volkswagen? We invited users to reconnect with the ancient sharks that once roamed the U.S. western interior seaway, an ocean that occupies a large percentage of what American's call home today. All from the comfort of a browser.

Project Roles
Art Director, Designer
Company
Volkswagen
Skills
Art Direction, Design
Media
Advertising, Branded Content, Microsites, Social Media Content, Websites
Project Industries
Advertising, Automotive, Technology
Land of Sharks